ANN DEMEULEMEESTER UNVEILS FIRST CAMPAIGN DIRECTED BY STEFANO GALLICI
Ann Demeulemeester unveils its first campaign conceived under the creative direction of Stefano Gallici, marking a new chapter in the house’s ongoing evolution.
This campaign represents the first step into a defined campaign language: the beginning of a new visual chapter for a brand historically estranged from advertising.
The release of the imagery coincides with the opening of the new Ann Demeulemeester boutique in Milan, reinforcing a moment of expansion and renewed visibility for the house. Together, the campaign and the store signal a transition from introspective cult status to a more articulated presence, while preserving the integrity of its identity.
Photographed by Nikolai von Bismarck and styled by Elodie David, the campaign was shot at Villa Manin in Friuli Venezia Giulia, a monumental 18th-century estate located near Gallici’s hometown.
The choice of location signals a return to origin, memory and landscape, set against the architectural rigor and historical weight of one of Northern Italy’s most imposing villas.
The setting reflects the spirit of the garments first presented during the SS26 show. The grandeur and restraint of Villa Manin echo the collection’s tension between intimacy and monumentality, austerity and romanticism.
The setting reflects the spirit of the garments first presented during the SS26 show. The grandeur and restraint of Villa Manin echo the collection’s tension between intimacy and monumentality, austerity and romanticism.
Von Bismarck’s lens captures an atmosphere that is at once intimate and monumental. Elodie David, who also collaborates closely with Gallici on the runway shows, reinforces this coherence through styling that feels instinctive and direct.
The campaign establishes a visual language that speaks to Ann Demeulemeester’s heritage while articulating Gallici’s sensibility: romantic and raw, poetic yet rebellious.
CREDITS
Creative Direction: Stefano Gallici
Photography: Nikolai von Bismarck
Styling: Elodie David
Hair: Daniela Magginetti
Make-Up: Vanessa Icareg
Models: Arthur Hargous, Svetlana Lethelier
Location: Villa Manin, Friuli Venezia Giulia
Video: Silken Weinberg
Music: Grapefruit Dreams, For Now by Camp Saint Helene